SERVICES — STRATEGY
Pick the platforms worth your time.
Being on every platform badly is worse than being on one properly.
Social media eats time, and most of it goes to platforms the business was never going to win on. We work out where your customers actually spend attention, what to post there, and how a post turns into an enquiry.
What this covers
Platform shortlist
Which platforms suit your customers and your capacity, and which ones to close or leave dormant.
Content pillars
A small set of recurring themes, so nobody starts from a blank screen. Each pillar comes with example posts.
Posting rhythm
How often to post and who does it. Set to a pace the business can hold in a busy week.
Enquiry path
How someone moves from a post to a message, a call, or the website. Most accounts never build this, so nothing lands.
What to measure
Saves, messages, and enquiries rather than follower counts. We name the numbers that matter and where to read them.
With the free build
Social posts sit on rented ground, and the free build gives you a site you own. The social plan is written to send people there rather than leave them scrolling.
Free build on an eligible hosting plan. Terms on the offer page.
Frequently asked questions
Should we be on every platform?
No. Pick the ones where your customers already are and where you can keep up. An abandoned account reads worse than no account at all.
Do we need to be on video?
It depends on the platform and on what you sell. Trades and food do well on video because the work is visual. If your work is not visual, do not force it.
Ready when you are.
About three minutes to apply. No payment details, no obligation — a real look at whether a free build fits.
Free build on an eligible hosting plan. Terms on the offer page.