SERVICES — DESIGN
Everything looks like one business.
The rules that turn a logo into a system your whole team can apply.
A logo on its own does not make a brand. Without written rules, every new flyer, post, and slide drifts a little further from the last one. Visual identity settles the colour, type, imagery, and layout decisions once, in a document your team and any supplier can follow.
What this covers
Colour system
A working palette with roles assigned: primary, supporting, and the values used for text and backgrounds.
Type system
Fonts chosen and licensed, with sizes and weights set for headings, body copy, and captions.
Imagery direction
What photography and graphics should look like, with examples of what fits and what does not.
Layout rules
Grids, margins, and alignment set so print and screen material sit together comfortably.
Brand guidelines document
One organised file holding the whole system, written for people who are not designers.
With the free build
The free build applies your colours and type to a proven layout, which is enough for most sites. Identity work is worth doing when the brand has to travel beyond the website into print, signage, and social.
Free build on an eligible hosting plan. Terms on the offer page.
Frequently asked questions
How long do these rules last?
A well built identity should hold for years. We keep the rules tight enough to be useful and loose enough that you are not repainting everything when something new comes along.
Who keeps the guidelines updated?
You do, and it is written so you can. If a larger change is needed later, we can revise the document rather than start again.
Ready when you are.
About three minutes to apply. No payment details, no obligation — a real look at whether a free build fits.
Free build on an eligible hosting plan. Terms on the offer page.