SERVICES — INSIGHTS
Know what works.
Tracking, testing, and reporting that turn your website and marketing into numbers you can act on.
Most businesses hold plenty of data and very little of it in a usable form. This part of our work is about measuring the right things, working out what the numbers are actually telling you, and turning that into decisions you can defend.
What this covers
Analytics & Metrics
Clean measurement of visits, enquiries, and sales — set up once, explained in plain English.
Advanced Tracking
First-party and server-side tracking that keeps your data accurate as browsers tighten — within New Zealand privacy rules.
Conversion Rate Optimisation
Finding where visitors drop off and fixing it — changes tested against real behaviour, not taste.
User Testing
Watching real people try to use your site, and the short list of fixes that follows.
Persona Development
Who your customers actually are, drawn from data and conversations — not invented archetypes.
Reporting & Analysis
A regular report that says what happened, why, and what to do next — short enough to actually read.
RECEIPTS
We hold our own site to the same standard.
Seven working days
Your build clock starts once five things are in: hosting plan authorised, intake complete, assets approved, domain access sorted, and scope accepted. From there it runs seven working days to a live site.
Ownership, written down
Your domain, content, customer data, and brand assets are yours from day one. The bespoke design and code transfer at the end of the minimum term, or earlier with a handoff fee, and the full terms are on the offer page.
Built like this one
Every build ships on the same stack and to the same performance bar as the site you are reading now.
With the free build
Every free build ships with baseline analytics wired in. Insights work goes deeper when decisions start riding on the numbers.
Free build on an eligible hosting plan. Terms on the offer page.
Frequently asked questions
Do we need all of this?
No. Most businesses start with clean measurement and a regular report, then add tracking, testing, or customer research once decisions genuinely ride on the numbers.
Who owns the accounts and the data?
You do. Everything is set up in your own accounts with us added as a user, so the history stays with you no matter who does the work later.
Can you work with a setup you did not build?
Usually yes. We start by checking whether the existing setup records what it claims to, then either build on it or rebuild the parts that cannot be trusted.
Ready when you are.
About three minutes to apply. No payment details, no obligation — a real look at whether a free build fits.
Free build on an eligible hosting plan. Terms on the offer page.